External Growth Director for Events, Audiences and Memberships
I help organisations grow audiences, increase event attendance and revenue, and build sustainable membership and engagement systems through better growth strategy, acquisition systems and campaigns.
Results include:
- £1.3m+ recurring revenue generated through membership programme
- Event growth to 3,000 attendees and £350k+
- £160k+ membership launch in five days
- Large-scale conferences attracting up to 2,000 attendees
- 330 clients and £126k+ generated through automated webinar system
- 50,000+ email subscribers acquired
- 100m+ organic social impressions
- 475,000+ audience built across major platforms
- National campaigns mobilised across UK
Selected Results
Scaled event from 1,000 to 3,000 attendees and £350k+ revenue
- Designed event growth and acquisition strategy
- Optimised ticketing, messaging and conversion systems
- Scaled attendance and revenue through structured demand generation
£1.3m+ membership revenue generated
- Built membership model from scratch
- Designed pricing structure, tiers and value ladder
- Achieved 89% first year retention rate
£160k+ membership launch in 5 days
- Validated demand through pre-launch audience research
- Executed precision-timed launch communication sequence
- Generated high proportion of recurring revenue
Large-scale conferences attracting up to 2,000 attendees
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Annual conferences with audiences up to 2,000
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High-profile speakers and full production
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Audience growth, marketing and delegate acquisition
330 clients and £126k+ generated through automated webinar system
- Built diversified cold traffic acquisition system
- Designed multi-step automated sales funnel
- Generated 330 clients and £126,444 in revenue
50,000+ email subscribers acquired
- Designed high-converting opt-in mechanism
- Identified and validated core audience demand
- Scaled acquisition across multiple traffic sources
100m+ organic impressions (3 months)
- Built repeatable social content campaign system
- Ran continuous testing and performance optimisation loop
- Systematically scaled top-performing content across platforms
475,000+ audience from zero across major social platforms
- Built cross-platform content and distribution strategy
- Grew audiences through organic content systems
- Scaled multiple channels from zero across Facebook, X, Instagram, TikTok and YouTube
£50k+ raised through email-led advocacy campaign
- Built email-led mobilisation and engagement system
- Designed segmented messaging and supporter journeys
- Converted engagement into recurring donations and revenue
Nationwide mobilisation, high-impact campaign activations and national media coverage
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Led national campaign mobilisation generating almost 60,000 emails to MPs, while building and coordinating a nationwide volunteer network that distributed 500,000 campaign leaflets
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Developed and delivered high-impact campaign activations and publicity stunts, including large-scale message projections onto the Houses of Parliament and coordinated multi-location activity across the UK
- Contributed to national press coverage across major outlets including The Times, The Telegraph and The Mirror
Client Results
"As an online media business, our distribution is obviously vitally important. We'd tried various ways to grow our email list before we engaged Rob, but felt like we'd hit a bit of a plateau, where our audience was churning but was otherwise pretty static. When Rob introduced his methods we grew our email list by 35,000 subscribers in a few months, and counting. We've actually picked up in excess of 3,000 new subscribers per day on occasion. And this was 99% just from making better use of our existing traffic, by improving conversion rates, not ad spend."
Catherine Lamond
Managing Director, Nethouseprices
"For the last two years, nearly every scheduled course has been a sellout... as a training company, it doesn't get much better than that"
Get in touch
I work with a small number of organisations on growth strategy, strategic advisory and as an External Growth Director. If you’re responsible for growing events, audiences or membership revenue and want support improving results through clearer strategy and better growth systems, please book a call to discuss fit.
