My goal is to help experts such as trainers, consultants, business authors and speakers fulfil the commercial potential in their ideas.
I can help you Productize, Digitize and Monetize your knowledge, so you reach more people and make more impact.
There has never been more opportunity to do this than in the internet age. New technology has levelled the playing field and made it possible for your ideas to reach a global audience more easily than ever... but at the same time, that levelling of the playing field means you better be able to package your offering into compelling formats and messages, because competition is fierce!
I've worked in media and online publishing since 2002. After a spell at regional newspaper group Johnston Press, I joined a three-person front room internet start-up in Shoreditch, London. Five years later, that small business hit £5m in annual revenue, communicated with 100,000+ people every week via our opt-in email newsletters, employed over 100 people and was listed on the London stock market.
All my own work? Absolutely not! But it did teach me one hell of a lesson about the value of a 'platform' and the power of membership websites, online information products and programs, which powered that business and were really in their infancy back in 2004.
I've owned or managed more than a dozen premium subscription services catering to as many as 4,500 paying members. Agora, a $500m info publishing business, commissioned me to create an online course for them, and I've created hundreds of hours of premium online training content in the last 5 years.
Brand Republic ranks me in the Top 20 UK Marketing and Advertising Influencers On Social Media. I’m a Microsoft Accredited Advertising Professional, a Sage Business Expert in Marketing and a judge at the Website of the Year Awards.
I present live content to business owners every week, co-hosted over 100 episodes of the Click & Convert Podcast, and have spoken at venues including Google Campus and Twickenham Stadium.
I'm also a doubly-qualified professional trainer with certification from the Institute of Leadership & Management and the NCFE.