Helping Experts Share Ideas

Profitably

Are You A Thought Leader
Or Authority In Your Field?

Then offering your own digital program should be a no-brainer...

You can make greater impact with your ideas.

You can create a scalable business that decouples revenue generation from your personal delivery time.

And you can serve a global audience without needing to travel.

At the same time, there is both an art and a science to successful program development - it won't just 'happen!'

Easy-to-make strategic errors too often lead to “The Product Trap” of disappointingly low revenue and low impact.

Having conceptualized, created, and sold dozens of successful online programs under my own steam and for clients since 2004, I’m ideally placed to help you navigate this treacherous landscape.

I began in media and online publishing in 2002 at regional newspaper group Johnston Press, before joining a three-person front room internet publishing start-up in Shoreditch, London.

Five years later, that small business hit £5m in annual revenue, communicated with 100,000+ people every week via our opt-in email newsletters, employed over 100 people and was listed on the London stock market.

I've owned or managed more than a dozen premium subscription services catering to as many as 4,500 paying members.

Agora, a $500m info publishing business, commissioned me to create an online course for them, and I've created hundreds of hours of premium online learning content in the last 5 years.

As a first step, I invite you to get my free planning tool which will show you how to avoid “The Product Trap..."

You’ll know the 3 biggest strategic errors to avoid, and the ‘big picture’ of how to create real impact and real revenue from your expertise.

(Hint: throw out your old ideas of ‘value ladders’ and ‘funnels’ - they’re part of the trap.)

And, please, do it now:

START HERE

Because the fact is, only a small percentage of thought leaders and authorities get the results they wanted when they set about productizing their epxertise.

Most non-fiction books sell just 250 copies a year. Most online courses generate negligible revenue.

Primarily this is because of choices made that have a low probability of succeeding.

Merely creating ‘product’ without the correct strategy is a recipe for disappointment.

Don’t take another step forward without at least considering the information in “The Product Trap.”

How Does Rob's 5 Stage Model Work?

Step 1: Conceptualize

Most failed attempts at digital courses and programs are little more than ‘brain dumps’.

The successful ones, by contrast, tend to be characterised by the amount of thinking that goes in ahead of time to find a winning concept.


Step 2: Validate

Piloting your program avoids the common pitfall of wasting days, weeks and even months creating a product no-one wants to buy, and virtually guarantees you a successful program.

Watch the video below to learn more about this part of the process.


Step 3: Marketing System

The reality is that most online courses sell in negligible quantities.

The answer for consistent sales is to tap into 'Platform Opportunities', with a proven sales process.

Step 4: Platform Development

In the longer term, sales come easiest and cheapest when you 'grow your own' clients through developing your 'authority platform'.

Step 5: Scale your Intellectual Property

You achieve true scale by licensing your Intellectual Property (IP).

Who is Rob Tyson?

My goal is to help experts such as trainers, consultants, business authors and speakers fulfil the commercial potential in their ideas.

I can help you Productize, Digitize and Monetize your knowledge, so you reach more people and make more impact.

There has never been more opportunity to do this than in the internet age. New technology has levelled the playing field and made it possible for your ideas to reach a global audience more easily than ever... but at the same time, that levelling of the playing field means you better be able to package your offering into compelling formats and messages, because competition is fierce!

I've worked in media and online publishing since 2002. After a spell at regional newspaper group Johnston Press, I joined a three-person front room internet start-up in Shoreditch, London. Five years later, that small business hit £5m in annual revenue, communicated with 100,000+ people every week via our opt-in email newsletters, employed over 100 people and was listed on the London stock market.

All my own work? Absolutely not! But it did teach me one hell of a lesson about the value of a 'platform' and the power of membership websites, online information products and programs, which powered that business and were really in their infancy back in 2004.

I've owned or managed more than a dozen premium subscription services catering to as many as 4,500 paying members. Agora, a $500m info publishing business, commissioned me to create an online course for them, and I've created hundreds of hours of premium online training content in the last 5 years.

Brand Republic ranks me in the Top 20 UK Marketing and Advertising Influencers On Social Media. I’m a Microsoft Accredited Advertising Professional, a Sage Business Expert in Marketing and a judge at the Website of the Year Awards.

I present live content to business owners every week, co-hosted over 100 episodes of the Click & Convert Podcast, and have spoken at venues including Google Campus and Twickenham Stadium.

I'm also a doubly-qualified professional trainer with certification from the Institute of Leadership & Management and the NCFE.

Read My Free Report:
7 Biggest Mistakes Made Selling Online Courses

How to avoid wasting huge amounts of time, energy and frustration creating dud online courses that will never sell...

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