My goal is to help experts create lives of choice by fulfilling the potential in their ideas. I can help you Productize, Digitize and Monetize your knowledge, so you reach more people and make more impact.
I've worked in media and online publishing since 2002. After a spell at regional newspaper group Johnston Press, I joined a three-person front room internet start-up in Shoreditch, London. Five years later, that small business hit £5m in annual revenue, reached 100,000 people a week, employed over 100 people and was listed on the London stock market.
All my own work? Absolutely not! But it did teach me one hell of a lesson about the value of a 'platform' and the power of membership websites, online information products and programs, which powered that business and were really in their infancy back in 2004.
I've owned or managed more than a dozen premium subscription services catering to as many as 4,500 paying members. Agora, a $500m info publishing business, commissioned me to create an online course for them, and I've created hundreds of hours of online training content in the last 5 years.
Brand Republic ranks me in the Top 20 UK Marketing and Advertising Influencers On Social Media. I’m a Microsoft Accredited Advertising Professional, a Sage Business Expert in Marketing and a judge at the Website of the Year Awards.
I present to business owners every week, co-hosted over 100 episodes of the Click & Convert Podcast, and have spoken at venues including Google Campus and Twickenham Stadium.
I'm also a doubly-qualified professional trainer with certification from the Institute of Leadership & Management and the NCFE.