Ruth van Vierzen is the creator of Blockbuster Tradeshows which helps qualifying clients who make big ticket, B2B sales from tradeshows add an extra hundred thousand to a million dollars from their next trade show.

While you’ll get some tips you can use in any trade show situation, in this episode of the Growth Moves podcast Ruth explains to host Rob Tyson how you need to approach things VERY differently if you’re hoping to land big clients - specifically with deal sizes of $50k and up, because your approach to win THOSE kinds of clients from a trade show needs to be very different to the approach you might use at a consumer show or if making lower value sales. In fact, Ruth explains how the tactics appropriate for lower value sales can actually BACKFIRE and cost you large deals that should be yours...