Lots of Competition? Great!!!

Often, I’ll talk to someone who says:

‘I’m a bit worried that everyone else seems to be doing what I plan to do… 

...there seems to be an awful lot of competition.’

To which my usual reply is:

‘Great!’

You shouldn’t fear competition. Now...

There IS one thing you SHOULD fear which I'll get to in a moment.

But...

All things being equal, the presence of competition is the best indication a given market is VIABLE.

That it contains people who BUY products and services to solve their problems.

So you shouldn’t fear competition, but…

You SHOULD fear:

Your inability to differentiate.

In ‘busy’ or even saturated markets, being better arguably isn’t as good as being different.

There may be ‘nowt new under the sun,’ but…

There ARE always different spins…

...different styles...

...different emphases…

...different routes to the goal.

Need an example?

Think back to Apple’s wildly successful iPod…

The concept wasn't new. Other MP3 players had been around for years.

But they never took off until Apple created their smaller version... 

...added a dollop of sex appeal... 

...and thought up some pithy messaging ('1000 songs in your pocket').

If we worked together in my Launchpad program, figuring out what makes YOU different is a key part of what we’d do for you.

You can see some of the results others have had with the process here, and…

…if you’re interested in discussing how it would work for you, please go here.

To your competition!